Learn more about Code Gaia's "ESRS light" scope

How ESG becomes a financial success lever: IRO-based materiality

ESG, Sustainability strategy | 11. June 2025
Phillip Blumenthal
Head of Sustainability Code Gaia

As Head of Sustainability at Code Gaia, Phillip brings over 20 years of hands-on experience in corporate environmental and ESG management. A seasoned specialist in corporate sustainability action and reporting he has been pivotal in designing and operationalising cutting-edge approaches for double materiality, digital reporting, and regulatory compliance. Phillip has been at the forefront of taking learnings from the most up-to-date sustainability best practices and research and leveraging this for organisations in a consistent and comprehensible way. .

As ESG expectations intensify, CFOs face mounting pressure to justify sustainability budgets with tangible returns. This whitepaper introduces a breakthrough approach: IRO-based materiality (Impacts, Risks, and Opportunities). Expanded on by Code Gaia, this framework translates sustainability topics into financially relevant terms; equipping finance leaders to make data-backed, ROI-driven ESG decisions.

1. How a scoped ESG-based framework can support CFOs

CFOs today are expected to manage more than financial reporting. Regulatory complexity, supply chain risk, investor scrutiny, and talent competition now all intersect with ESG. But without a clear link to financial performance, ESG remains an isolated function. Sustainability and ESG related matters are often seen as a distraction and an area that is handed over to anybody who might be able to “take care of it” without the organisation necessarily having a clear picture of what is being worked on, and why.

IRO-based materiality bridges that gap.

IRO is a financially-linked lens for evaluating which ESG issues matter, what actions to take, and how those actions improve both business and wider sustainability value.

It combines impact mitigation, risk reduction, and opportunity exploitation, all of which can be connected to enhancing financial performance.

2. A strategic approach to ESG and EHS

A strategic approach to ESG and EHS not only brings regulatory certainty, but unlocks real economic advantages:

🛡️Resilience and Risk Minimization: Companies that identify and manage environmental, social, and regulatory risks early secure resilience; against market shifts, supply chain disruptions, and geopolitical uncertainty.

📈 Profitability and Efficiency: Smart sustainability management improves both environmental and financial outcomes. Optimizing energy, material, and resource use cuts costs and drives long-term efficiency.

🔮Future-Readiness through Regulation:New standards like CSRD and ESRS are reshaping the market. Taking action now reduces bureaucratic load and strengthens future market positioning.

💼 Talent Attraction and Retention: A credible sustainability strategy not only enhances employer branding. It attracts talent looking for purpose and responsibility in their work.

💰 Capital Access and Financing: Investors and banks increasingly weigh ESG performance. Strategically positioned companies gain financing advantages and improve their negotiating power.

IROs are the untapped potential for economic success. Exactly what your sustainability team is working on may have much more financial potential than you previously realised.

Sustainability and financial objectives can complement each other. The decision to structure sustainability activities and spending along IROs (Impacts, Risks & Opportunities) builds precisely this bridge. Using IROs as a basis for planning ESG measures is a simple but effective way of clearly demonstrating the link between sustainability strategies and economic added value. This should become clear in the framework we have developed, illustrated below.

3. The IRO Framework Explained

At the center of this way of considering an IRO framework is Financial Performance.
On the left side the Impacts as drivers of cost, liability, and reputation are located.
On the right side, you see Risks & Opportunities as strategic levers for resilience and growth.

1. Impacts

The starting point is a materiality analysis based on two axes: Severity and Likelihood. This results in priorities for ESG management.

Measures are then structured along a hierarchy:

  • Avoid
  • Minimize
  • Mitigate
  • Offset

The financial effects can include, but are not limited to

  • Loss avoidance
  • Liability reduction
  • Reputation protection
  • Talent and customer loyalty

New Market Access: ESG and EHS performance can be the key to new markets. For instance, mid-sized machinery manufacturers often need ISO 14001 certification to enter the automotive sector. Without it, working with corporations like Volkswagen is not feasible. Code Gaia supports the journey to the certification processes efficiently and thus unlocking big business opportunities.

2. Risks & Opportunities

Similarly, ESG risks and opportunities are evaluated by Magnitude and
Likelihood.

Management strategies include:

  • Linked impact mitigation
  • Liquidity and credit risk controls
  • Operational safeguards
  • Insurance (where unavoidable)

Opportunities are actively exploited to:

  • Unlock new revenue channels
  • Attract ESG-conscious talent
  • Strengthen stakeholder trust

These efforts directly improve risk profile; capital access; organizational agility and climate risk visibility.

ESG acts as an early warning system. One Code Gaia client—a manufacturer—identified severe climate risk in Southern Europe through a double materiality analysis. Rising temperatures were spiking production costs. The company proactively relocated operations—protecting profits before losses mounted.

Another example, concerning ESG and Credit Access: Banks increasingly demand ESG transparency. A poor ESG risk score can worsen loan conditions—or lead to rejection. Code Gaia helps companies provide auditable ESG data to secure better financing terms.

3.Measuring Progress

To ensure financial impact, IRO requires robust tracking

  • KPI definition and monitoring
  • Transition pathway measurement (e.g. net-zero)
  • Data governance and Feedback loops into materiality and due diligence

Synergies Instead of Silos: ESG and EHS are often separate in organizations, despite overlapping up to 40% of tasks in industrial settings. Code Gaia integrates both into one system, streamlining documentation and saving valuable resources.
Code Gaia’s software platform automates these workflows, making IRO execution scalable and auditable..

4. ESG and ROI: The Strategic Trajectory

IRO is more than a framework—it is a roadmap to shift ESG from cost center to value creation engine:

  • Neutralize costs (e.g. reporting obligations)
  • Become preferred supplier/customer
  • Access financing under better conditions
  • Reduce COGS and OpEx through efficiency

As shown in our ROI maturity model, ESG management becomes progressively more strategic, automated, and integrated, eventually becoming a core profit lever.

5. Why This Matters Now

European SMEs are facing a dual pressure test:

Regulatory compliance (e.g. CSRD, ESRS) and business resilience in a volatile global economy

Efficient ESG management is now essential for survival and growth. But to gain traction with financial leadership, it must speak in ROI terms. That’s what understanding and leveraging IROs can deliver.

6. Conclusion: From Compliance to Competitive Advantage

IRO-based materiality empowers CFOs to:

  • Identify ESG priorities which move the needle
  • Take action with strategic clarity
  • Translate sustainability into value creation

We help SMEs turn sustainability into a strategic advantage. Our platform centralizes ESG and EHS data, automates compliance, and powers financially intelligent sustainability management.

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