In this webinar, Phillip Blumenthal, Head of Sustainability at Code Gaia GmbH, and Philipp Degen, Manager – PPWR SME at EY Climate Change and Sustainability Services (CCaSS), will discuss what the Packaging and Packaging Waste Regulation (PPWR) means for companies and why they should take action now. Together, they will provide an overview of the regulation’s timeline, the key PPWR requirements, and the risks of non-compliance. They will also address the practical challenges companies face when preparing for the PPWR, including data gaps, unclear responsibilities, and supplier engagement. A particular focus of the webinar will be on data as the main bottleneck in implementation. Participants will learn what information companies need, where typical challenges arise, and how digital solutions can help establish efficient PPWR processes. Finally, the session will offer practical first steps and a clear roadmap for getting started with the PPWR in a structured way.



