The Code Gaia PPWR Hub

THE PPWR TIMELINE

From the regulation to 2040

2025 11 February 2025 Entered into force The PPWR entered into force as an EU regulation.
2026 12 August 2026 Most obligations apply Directly in all EU member states – including PFAS limits for food contact packaging.
2028 from 2028 Labeling & information Certain labeling and information obligations take effect.
2030 from 2030 Recycling & recycled content Recyclability, packaging minimization and minimum recycled content in plastic packaging.
2040 2035 / 2038 / 2040 Tightening The requirements are tightened step by step.

PPWR WITH CODE GAIA

Spot data gaps per SKU

Identify packaging, products and roles, collect packaging data centrally, analyze obligations and data gaps, and manage technical documentation, EPR data and proof of conformity in one place.

Component	Material	Weight	Recycled
Box	Cardboard (PPK)	42.0 g	78 %
Window	PET	1.2 g	0 %
Label	Paper	0.8 g	0 %

Component	Material	Weight	Recycled
Bottle	PET	18.0 g	30 %
Cap	HDPE	2.1 g	0 %
Label	PP	0.6 g	0 %

Component	Material	Weight	Recycled
Pouch	LDPE	6.4 g	missing
Zipper	LDPE	1.1 g	missing
Label	Paper	0.5 g	0 %

Component	Material	Weight	Recycled
Bottle	Glass	190 g	60 %
Crown cap	Tinplate	2.2 g	0 %
Label	Paper	0.9 g	0 %

Component	Material	Weight	Recycled
Box	Corrugated board	310 g	85 %
Tape	PP	3.0 g	0 %
Padding	Paper	24 g	100 %

PPWR knowledge on demand

Recordings of our PPWR webinars (in German) – to watch whenever it suits you.

All webinars

Recording

Because product sustainability starts with packaging: implementing the PPWR on time with Code Gaia

WEBINAR CONTENT · IN GERMAN

The PPWR is coming – but it is still unclear what exactly you need to do now? In this webinar we show how to start implementation in a structured way with Code Gaia: which roles and obligations are relevant, which data and evidence are needed, and how to build technical documentation, supplier requests and declarations of conformity efficiently – on time for 12 August.

Watch the webinar recording

Recording

PPWR and VerpackDG on the deadline: what companies need to implement now

WEBINAR CONTENT · IN GERMAN

Right on the PPWR deadline, Miriam Oussalah, Senior Manager at KPMG Law, and Tom Kärcher, Senior Sustainability Manager at Code Gaia, give an overview of the new legal situation: what changes the PPWR and the new German packaging law bring, where immediate action is needed and how companies can approach implementation in a structured way.

Watch the webinar recording

Recording

The PPWR countdown is on: how to implement the regulation step by step

WEBINAR CONTENT · IN GERMAN

What the Packaging and Packaging Waste Regulation (PPWR) means for companies and why they should act now: the regulation’s timeline, the key PPWR requirements, the risks of non-compliance – and practical first steps with a clear roadmap for a structured start.

Watch the webinar recording

ALSO IN THE WEBINAR ARCHIVE

Countdown PPWR – A blueprint to fulfill the PPWR

Bluethread & guide: your data basis for the PPWR

BLUETHREAD

Our detailed PPWR Bluethread

The PPWR Blue Thread shows how to collect packaging data in a structured way, identify relevant roles and packaging types, and use existing data sources such as ERP systems, supplier data or EPR reports. The focus is on building a reliable data basis. This helps companies create transparency across their packaging portfolio, spot data gaps and clearly define responsibilities.

Download the Bluethread (German)

GUIDE

Our compact PPWR guide

The PPWR guide shows how companies can tackle the new packaging regulation in a structured and pragmatic way ahead of the August deadline. The focus is on a clear roadmap, lean data collection, automated supplier workflows and the validation and documentation of relevant packaging data.

Download the guide (German)

PODCAST

PPWR podcast episode

Listen to our PPWR podcast episode (in German) on Spotify.

Listen on Spotify

BLOG ARTICLES

PPWR insights from our blog

Go to the blog

PPWR · 5 minDE PPWR und VerpackDG am Stichtag: Was Unternehmen jetzt konkret umsetzen müssen 25 August 2026 Read article

PPWR · 4 minDE PPWR 2026: Was Unternehmen jetzt für die Konformität ihrer Verpackungen vorbereiten müssen 02 July 2026 Read article

WHY CODE GAIA

Code Gaia’s superpower for holistic ESG management

01

Personal support

From the start, you have dedicated contacts who guide you step by step through the entire process. For in-depth topics, our certified sustainability experts support you.

02

AI-powered software

Save a great deal of time with AI workflows by Kurt AI, for example reading invoices automatically to build your carbon footprint, or text suggestions tailored to your company for the disclosures in your report.

03

Step-by-step process

Code Gaia guides you from the status quo analysis to a sustainability transformation that truly convinces stakeholders.

04

Methodological excellence

Our easy-to-understand methodology is backed by experts and has already been tested and certified in several real-world use cases.

FAQ

FAQ on the PPWR

What is the PPWR?

PPWR stands for Packaging and Packaging Waste Regulation – the new EU packaging regulation. It governs packaging and packaging waste across the entire life cycle: from design, materials and labeling to reuse, recycling and waste management. The aim is to reduce packaging waste, improve recyclability and lower the use of primary raw materials.

When does the PPWR apply?

The PPWR entered into force on 11 February 2025. Most obligations apply directly in all EU member states from 12 August 2026. Further stages follow, including from 2028 for certain labeling and information obligations, from 2030 for recyclability, packaging minimization and minimum recycled content in plastic packaging, and tightened requirements up to 2035/2038/2040.

Which companies are affected?

Companies that manufacture, import, distribute or first place packaging or packaged products on the EU market are affected. These include producers, suppliers, importers, distributors, final distributors, authorized representatives and fulfillment service providers.

What are the key requirements?

Above all, companies will have to prove the conformity of their packaging, comply with substance restrictions, ensure design for recycling, take recycled content in plastic packaging into account, minimize packaging weight and volume, and meet labeling, information, reporting and EPR obligations. PFAS limits also apply to food contact packaging from 12 August 2026.

What should companies prepare now?

The most important first step is a clean packaging data basis: which packaging is used for which products, markets and suppliers? Relevant data include material, weight, packaging type, supplier, country, existing EPR data, evidence and responsibilities. On this basis, data gaps, compliance risks and priorities up to August 2026 can be managed better.

How does Code Gaia support the PPWR?

Code Gaia supports companies with a structured PPWR workflow: identify packaging, products and roles, collect packaging data centrally, analyze obligations and data gaps, and manage technical documentation, EPR data and proof of conformity in one place. The combination of software, AI-supported processes and personal guidance from experts helps you prepare for PPWR compliance efficiently and traceably. More about the PPWR solution

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